![]() ![]() What's the buzz around Amazon Fresh in Germany? Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand. How loyal are the customers of Amazon Fresh?Īround 17% of online grocery delivery users in Germany say they are likely to use Amazon Fresh again. ![]() That means, of the 73% who know the brand, 27% use them. What is the usage share of Amazon Fresh in Germany?Īll in all, 20% of online grocery delivery users in Germany use Amazon Fresh. However, in actuality, among the 73% of German respondents who know Amazon Fresh, 37% of people like the brand. In total, 27% of German online grocery delivery users say they like Amazon Fresh. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 73% in Germany. How high is the brand awareness of Amazon Fresh in Germany?
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